Behind the Scenes of the TBV Newsletter: A Strategic Advantage in Plain Sight
Consistency, original content, and a clear focus on beauty—that’s how we stay top of mind and deepen our moat.
Every month, we publish the True Beauty Ventures newsletter.
At first glance, it may look like a simple digest—curated beauty news, portfolio updates, job openings, and recent press.
But behind the scenes, this newsletter has become one of our most powerful tools for reinforcing our sector expertise and staying in front of the community we serve: beauty and wellness founders.
We built TBV around one core belief: beauty deserves its own investment strategy.
And not just a strategy, an ecosystem.
What makes the TBV newsletter different:
1. Founder-first, not fund-first
First and foremost, we think of our audience as beauty entrepreneurs and operators, not investors or LPs. That is why we spotlight job openings across our portfolio, share relevant industry headlines, and elevate wins that matter to founders.
2. Original content, every month
The Rich and Cristina Take is not filler. It is our POV and is always shaped by a theme that emerges from the news we are seeing and the conversations we are having.
Recent topics have included:
The state of the beauty M&A market
The role of leadership in driving brand outcomes
Retail disruption from Amazon and TikTok Shop
Why building and speaking to your community matters more than ever
This month, we featured a Q&A with Brent Ridge, co-founder of Beekman 1802 and author of Goat Wisdom. His insights on brand building and legacy added a special dimension to the issue.
3. Built entirely in-house
This newsletter is 100% produced by our internal TBV team. It takes time, care, and real dedication. It is a labor of love and when we receive emails from founders telling us how much they appreciate it, I always pass them along to the team. Those compliments are powerful reminders that the hard work is being felt on the other side.
4. Part of a broader strategy
The newsletter is not a one-off. It sits alongside:
Our Bridge Mentorship program with Beauty Independent
Regular panel and webinar appearances
Ongoing press coverage
Cristina’s substack, Beauty is my Business
And this very substack, which lets us go deeper on what we have learned from over 25 years in beauty investing
We are proud to be the only investment firm exclusively focused on beauty and wellness. But that position is not something we take for granted. It is something we reinforce every single month with consistency, content, and community.
A Final Thought
The audience for this substack and the TBV newsletter is still relatively small but it is growing in the right direction. Founders. Operators. Retailers. Brand builders. People shaping the future of beauty from the inside out.
We are also seeing more investors, advisors, and members of the financial community tuning in, drawn to the clarity, depth, and consistency of our perspective on this category.
That kind of cross-interest is validating. But make no mistake: our voice will always be rooted in serving the builder first. Because staying ahead in beauty is not just about capital. It is about trust, experience, and showing up with insight, whether there is a deal on the table or not.
✉️ Want to receive the TBV newsletter each month?
Stay current on beauty investing, portfolio updates, job openings, and original founder insights—all in one place.
👉Sign up here: https://truebeautyventures.us7.list-manage.com/subscribe?u=d2cbe0d986a2319bf52204e93&id=6f178f46f8 to join the community.