Very valuable info esp for an early stage founder like myself, thank you once again. I remember asking you the retailer question at a TD Cowen event when you were on a panel. You had also said that for very early stage companies, launching in Sephora (or Ulta) lowers the risk profile which of course made sense. The journey with Sweet Chemistry is getting more and more interesting as we find traction digitally and contemplating where retail is going for more advanced skincare products.
And for the founders who are not interested in scale via Sephora? But a more considered approach to brand building?
Very valuable info esp for an early stage founder like myself, thank you once again. I remember asking you the retailer question at a TD Cowen event when you were on a panel. You had also said that for very early stage companies, launching in Sephora (or Ulta) lowers the risk profile which of course made sense. The journey with Sweet Chemistry is getting more and more interesting as we find traction digitally and contemplating where retail is going for more advanced skincare products.
The clarity and transparency in this article is top tier. Thank you! The most valuable POV on inside a venture firm a founder could ever need 🙌🏾
Thanks!